Q&A: Can you please explain Mindset Marketing again and how to pick keywords?

Here’s a summary of what you will learn:

• What is Mindset Marketing?
• How it will effect every decision you make in your company
• How it will best define your target audience and resulting marketing, content and keyword strategies
• How it will increase your ability to attract and engage with the right new prospects
• How it will it will increase click through rates and closing ratios while reducing your labor and costs of new client acquisition

To view this webinar segment, please click here.

You will never think of your business the same again after watching this webinar segment!

Branding Equals Your Social Media Success

The Branding Strategies training webinar located on this page is designed to walk you through the ultimate importance of your brand…detailed recommendations on how to create your brand and then tactically how to apply it to your social media marketing campaign.

Your brand is not only the rudder for every action and decision you make for your company, but literally molds the entire architecture for your social media marketing. Starting out without a brand strategy would be like trying to write a book without an idea of what the story was about. Just as you wouldn’t just start randomly writing pages and chapters to a book, you also shouldn’t just start posting about things you think are important in a random fashion within your blog and social networks. How would the search engines, social networks and best prospects ever find you?

Think of your brand as the guide to a number of really important factors in your ultimate success:

• Identifying your unique target audience (Mindset Markets & Interest Networks).
• Learning to specifically and uniquely meet their needs.
• Creating a content strategy for your blog and social networks that delivers HIGH PERCEIVED VALUE to prospects.
• Creating a keyword strategy that attracts search engine and social network traffic.
• Creating “Call To Action” offers that generate the highest response rates.
• Building credibility and trust that increase prospect closing ratios.

I have trained so many entrepreneurs who were working really hard at their social media marketing, but their social media marketing wasn’t working very hard for them. Why? Because they didn’t have their branding strategy fundamentals down. They were just guessing at what was right, were scattered in their online strategies and were therefore not receiving anything near the return on their time and efforts invested that they should have.

Branding Strategies are the underpinnings of your entire social media marketing campaign and ultimate success. Use this series to start your online marketing efforts off on the right foot.

Click Here to download a powerpoint presentation that contains templates for you to use while completing a brand strategy for your business! It is well worth the effort to go through this process once, as you will learn from this webinar.

The webinar below is about an hour and ten minutes long, and well worth every second to help learn the best practices for how to be successful online. Please give the video about 30 seconds to a minute to start playing after you hit the play button.

[Access protected for members only. If you are a member already, please log in and return to this page. If you are not a member, then please click on any "Enroll Now" links to see current enrollment specials. ]

The most powerful tool in your new social media marketing tool chest

This series on Branding Strategies is designed to walk you through the ultimate importance of your brand, including detailed recommendations on how to create and then actually apply your new brand within your social media marketing campaign.

Your brand is not only the rudder for every action and decision you make for your company, but literally molds the entire architecture for your social media marketing campaign. Starting out without a brand strategy would be like trying to write a book without an idea of what the story was about. Just as you wouldn’t just start randomly writing pages and chapters to a book, you also wouldn’t just start posting about things you think are important in a random fashion within your blog and social networks.

Think of your brand as the guide to a number of really important factors in your ultimate success:

• Identifying your unique target audience.
• Learning to specifically and uniquely meet their needs.
• Creating a content strategy for your blog and social networks that delivers HIGH, PERCEIVED VALUE to prospects.
• Creating a keyword strategy that attracts search engine and social network traffic.
• Creating “Call To Action” offers that generate the highest response rates.
• Building credibility and trust that increase prospect closing ratios.

I have trained so many entrepreneurs who were working really hard at their social media marketing, but their social media marketing wasn’t working very hard for them. Why? Because they didn’t have their branding strategy fundamentals down. They were just guessing at what was right, were scattered in their online strategies, and therefore were not receiving anything near the return on their time and efforts invested that they should have been.

Branding Strategies are the underpinnings of your entire social media marketing campaign and ultimate success. Use this series to start your online marketing efforts off on the right foot.

A huge part of any social media strategy is figuring out what you want out of all your social media related efforts. You must have a clear direction as to where you’re headed or you won’t be maximizing the time spent on social media. A good, targeted campaign is the only way to go. You also want to have a keen understanding of what your business is all about (in other words branding). Your small business must have a clear identity that you seek to communicate to your target audience. You also need quantifiable goals.

Here are some guide questions that could help you in figuring out a goal for your social media strategy:

What is the top thing that you want to achieve for your business with this social media marketing campaign? Do you want more traffic to your website? Do you want brand impressions and increase buzz and awareness about your business? Or is it first and foremost sales conversion? How much do you want your sales to increase? Maybe you just want to create a forum/community where your customers can converge so you can garner feedback and recommendations. Social Media is an excellent tool to listen to your audience and modify your business according to their wants and needs.

What do you want to primarily say to your target audience? Do you want to tell them that you have a cool product that would be useful to them? Do you want to tell them how to use your product?

What is the unique selling point of your product? Why would your potential customers want to choose your product or service over another?

Who are the first people who would most likely use your product? This is the principle of the lowest hanging fruit. You would want to target someone who has the greatest inclination to be a customer.

Here are some examples of some common goals for social media strategies:

• Drive traffic to my website (increase in x% of traffic)
• Increase awareness of my small business
• Increase sales (by x%)
• Customer Service (listen and respond to feedback)

We hope that this helps as your continue to embark on your social media journey towards making your business prosper. Practical Social Media is here to help and give you practical advice. Keep on checking back on the blog for great social media tips and information!

It’s the same way with social media marketing. Social Media is primarily a tool of a four way conversation – You create content, your audience receives the content,  and your audience reacts to the content. You either respond verbally to this reaction or respond with a positive action. Your audience’s reaction to your content or product is largely determined by how you craft your message.  And if you don’t even know who your audience is, it is hard to determine how to reach them. What should you include in your Facebook updates? How should you tweet? What kind of keyword strategy should you use? What type of videos should you upload on YouTube?

All these questions can be answered by knowing your audience. These are the questions you should ask in order to create a realistic and accurate audience profile:

1. Who are they? Are they customers, product reviewers, content creators or suppliers?
2. What is their basic demographic? (Gender, Age, Location) This is one free tool that you can use to get an idea as to approximate demographic that searches for keywords related to your business online. http://adlab.msn.com/Demographics-Prediction/
3. What can your audience do and how do they behave? Do they just lurk around your website? Do they contribute via feedback or comments? Do they gather your information and share it?
4. Are they mostly web or mobile users?
5. What sites do they frequent?
6. What content do they look for? For this question you can use the Google Keyword Tool to see which keywords are popular. You can also use Google Insight to see latest search trends.

These are just some starting questions that can help you determine the profile of your audience. Know your audience and be able to create social media messages that appeal most of them, pique their interest and make them want to know more about your product. They say that knowledge is power and knowing is half the battle. In Social Media Marketing, knowing your audience IS half the battle.