There are a lot of startups jumping on the social media bandwagon. Some of them, like the game developer Playdom, are swinging around in the Facebook jungle. Playdom generated more than $50 million in sales last year, and they expect to double revenues this year. Yowza. And, there’s more space in the jungle: Facebook’s traffic [...]
Continue reading...Wednesday, August 11, 2010
Your social media campaign should be guided by solid business goals, just like your company. This will ensure that everything you do in social media provides a direct return on investment to your business. What is surprising is that only two goals (Search Engine Rankings and gaining more Visibility) make the list for most entrepreneurs.
Continue reading...Monday, July 5, 2010
What once often resulted in 30 minutes of bad hold music, or 15 minutes spent in a line at your favorite store, has nearly become a thing of the past. Companies’ of all sizes are changing customer service efforts and the ways they help you. It’s been a long time since we’ve had to be patient [...]
Continue reading...Thursday, July 1, 2010
The process of starting up a small business is definitely a meticulous one. Developing a marketing strategy, alone, is a feat. Is there a “right time” to begin using social media to build a web presence? The answer is: NOW. The quicker you can establish yourself, virtually, the wider your market will be. Putting your business into [...]
Continue reading...Wednesday, January 27, 2010
There are many social media tools out there for small business, ranging from blogs, microblogs, forums and messageboards, video sites, photo sharing sites and more. The plethora of social media options is enough to make any small business owner confused as to which social media platforms to focus on. In every marketing campaign, whether it [...]
Continue reading...Tuesday, January 19, 2010
Much of the social media successes we read about online are about big brands and corporations who have winged it in social media and made a huge success. We talked about how Ford Fiesta increased their car sales by having a social media savvy group of people test out their product and talk about their [...]
Continue reading...Sunday, June 14, 2009
The next day I went into Google, did the key word analytics, changed the tag words in my website and signed up and posted the local search. Started a twitter account and posted 1 message.... BAM, a week later I get an email from the Conde Nast publication Architectural Digest in Russia.
Continue reading...Tuesday, May 5, 2009
There are some social media success stories that just make so much sense that you have to ask yourself, why didn’t I think of that? I read recently on a blog by Mr. Tweet about a Houston based cafe that nearly doubled it’s business using Twitter. And the best part about it was [...]
Continue reading...Monday, May 4, 2009
An interview with Diane Wallace of Snapfactory. If you are looking for inspiration in the world of social media for business, then look no further. Diane’s story is amazing, not only for the success it created with her photography studio, but also for the way she approaches social media.
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Tuesday, August 24, 2010
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