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Eventbrite Says Social Commerce is the Next Big Thing

Eventbrite used its analytics tools to study whether Facebook shares, tweets and other social media exchanges led to sales. Eventbrite was able to calculate the correlation between social media activity and sales. In other words: Eventbrite was able to put the relationship between social media and commerce under the microscope. Here’s what they found: each [...]
Social Media: The Number One Way to Spread News

Did you know that most online news sharing now occurs through social media? A recent CNN study showed that almost half of of online news sharing occurred through social media (including Facebook, Twitter, YouTube and MySpace). E-mail was responsible for 30%, SMS 15% and instant messenger 12%. News is actually spread by a small group [...]
WordPress Goes (More) Mobile with SMS Texting

WordPress.com, the blogging service, has recently added a feature that allows you to access blog content via SMS text messages. Why should you care? This new feature points to the flexibility and expansiveness of social media. It’s not just a blog on your computer, anymore. It’s a blog on your phone, and Joe’s phone, and [...]
Six Reasons to Love the New Twitter

Why is the new Twitter better?
Why Are There So Many Social Media Startups?

There are a lot of startups jumping on the social media bandwagon. Some of them, like the game developer Playdom, are swinging around in the Facebook jungle. Playdom generated more than $50 million in sales last year, and they expect to double revenues this year. Yowza. And, there’s more space in the jungle: Facebook’s traffic [...]