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Social Media Training for the Solo Entrepreneur

Facebook: The Internet’s Most Abundant Business Opportunity

Facebook is an ideal place for small business entrepreneurs to connect to potential clients in virtually every target market. Read the stats, they will simply amaze you!
How Starbucks Uses Social Media (and What You Can Learn)

How Starbucks Uses Social Media And What You Can Learn About six months ago, Starbucks held a “Free Pastry Day”, and attracted over one million people to their stores. How? Social media. Twitter and Facebook captured the buzz about the event and people went searching for a free pastry. Starbucks is a leader in effective [...]
Social Media: The Number One Way to Spread News

Did you know that most online news sharing now occurs through social media? A recent CNN study showed that almost half of of online news sharing occurred through social media (including Facebook, Twitter, YouTube and MySpace). E-mail was responsible for 30%, SMS 15% and instant messenger 12%. News is actually spread by a small group [...]
Six Reasons to Love the New Twitter

Why is the new Twitter better?
Setting Goals for your Social Media Marketing Campaign

By now, most of you would have recognized that social media is an indispensable part of your marketing campaign for your small business. Social media offers zero to no cost opportunities, is accessible by anyone who has a computer and internet connection, and is easy to learn, as long as you have the determination and [...]
Social Media Best Practices for Small Business

There are many social media tools out there for small business, ranging from blogs, microblogs, forums and messageboards, video sites, photo sharing sites and more. The plethora of social media options is enough to make any small business owner confused as to which social media platforms to focus on. In every marketing campaign, whether it [...]
Knowing your Target Audience

Just like in normal, everyday conversation, you always want to know who you’re talking to. This gives you a feel of how you’re going to approach the person, what to say and what not to say, and ideas that would appeal to them. As you converse with this person, on a small scale you are [...]