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Social Media Training for the Solo Entrepreneur

Facebook: The Internet’s Most Abundant Business Opportunity

Facebook is an ideal place for small business entrepreneurs to connect to potential clients in virtually every target market. Read the stats, they will simply amaze you!
How Starbucks Uses Social Media (and What You Can Learn)

How Starbucks Uses Social Media And What You Can Learn About six months ago, Starbucks held a “Free Pastry Day”, and attracted over one million people to their stores. How? Social media. Twitter and Facebook captured the buzz about the event and people went searching for a free pastry. Starbucks is a leader in effective [...]
Social Media Knocks the Socks off Phone and Email

Social Media Knocks the Socks off Phone and Email New survey has incredible results and news for businesses of any size In a global study conducted by STUDYLOGIC LLC, surveying 4,204 people, 39% of correspondent’s said they “could not live without” social media sites. Of course, people were living before social media came along less [...]
Social Media Training Tip #1 – Mixing Business And Personal Updates

Social Media Training Tip #1 Mixing Business And Personal Updates Should I mix my personal and business life in social media? This is a really good question that is asked over and over again and a serious part of all our own branding strategies. The answer is 100% to mix them both. The reasons are [...]
Twitter Analytics: Coming Soon to a Twitter Account Near You

People are currently testing a new analytics product from Twitter, which should come out sometime before the end of the year. Twitter Analytics will allow users to see which of their tweets are the most retweeted, which tweets caused people to unfollow, and so forth. In other words: marketing through Twitter is about to become [...]
Eventbrite Says Social Commerce is the Next Big Thing

Eventbrite used its analytics tools to study whether Facebook shares, tweets and other social media exchanges led to sales. Eventbrite was able to calculate the correlation between social media activity and sales. In other words: Eventbrite was able to put the relationship between social media and commerce under the microscope. Here’s what they found: each [...]
Skype Gets a Facebook Lift (and Social Media Gets More Dynamic)

Skype Ltd. released a new version that allows Windows users to integrate Facebook. In other words: Facebook users can Skype each other. That means that you can call or text anyone you’re connected to on Facebook with one simple click. Skype 5.0 includes a Facebook tab, which displays the Facebook news feed. You can post [...]
Tweetdeck: An Amazing Tool for Lead Generation

Everyday, a new Twitter application seems to materialize out of nowhere. UberTwitter, iGadget, Hootsuite, Twitterfone… Some are for mobile phones, others are web based, and a few are download-able programs for your Mac or PC. All of these programs and web features were created to make the utilization of Twitter easier for busy business owners. [...]
Google Gets More Social

Google has suggested several times that Twitter’s real-time search is going to play a big role in the future of Internet searching, and now we’re getting a glimpse of what that might look like. Google News is allowing Twitter users to integrate updates from persons they follow. In other words, newsworthy tweets will start becoming [...]
Microsoft and Facebook Partner to Make Search Social

Bing now provides Facebook Like data and profile searches, thanks to a new partnership.