Social Media Marketing for Entrepreneurs and Small Business

Why People Follow You on Twitter or Fan you on Facebook

Twitter and Facebook are now primary sources of information for brands these days. No longer are customers looking just to company websites to find out about a company, but sometimes even first to Twitter and Facebook.  For small business owners like you, who are venturing into Twitter and Facebook to market your business, it is [...]

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Social Media Best Practices for Small Business

There are many social media tools out there for small business, ranging from blogs, microblogs, forums and messageboards, video sites, photo sharing sites and more.  The plethora of social media options is enough to make any small business owner confused as to which social media platforms to focus on. In every marketing campaign, whether it [...]

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Setting Goals for your Social Media Marketing Campaign

By now, most of you would have recognized that social media is an indispensable part of your marketing campaign for your small business. Social media offers zero to no cost opportunities, is accessible by anyone who has a computer and internet connection, and is easy to learn, as long as you have the determination and [...]

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Social Media For Small Business Case Studies

Much of the social media successes we read about online are about big brands and corporations who have winged it in social media and made a huge success. We talked about how Ford Fiesta increased their car sales by having a social media savvy group of people test out their product and talk about their [...]

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Finding Offline Networking Opportunities Via Social Media

While learning with us in Practical Social Media, you will have recognized that social media presents many opportunities for both offline and online networking for your business.  One key element to your success is also to learn how to leverage networking tools online to be able to learn from, collaborate with, and share content with [...]

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Knowing your Target Audience

Just like in normal, everyday conversation, you always want to know who you’re talking to. This gives you a feel of how you’re going to approach the person, what to say and what not to say, and ideas that would appeal to them. As you converse with this person, on a small scale you are [...]

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