An Introduction To The Video Chat Service, Hangouts, For Business

There are some tremendous tools and differences versus Facebook for business that you need to know!

This Google+ Training Webinar is exciting on a number of levels. What the Hangouts video chat service can do for your business is to bring you closer together with your prospects, team, partners and clients. It is like having the ability to have a face-to-face meeting without being there in person.

This means that all the ways that you passionately train, sell or promote to your business audiences can have all the added benefits of sight, sound and motion. In other words, you can sell with passion and emotion! This is really huge. Relationships get formed easier, reading the group’s reactions get easier, and closing the sale or creating effective training gets easier too.

There are still some observations that we have that keep it from being the best thing since sliced bread, but it is well on it’s way. And the business tools that they have provided, make it so much more powerful than anything offered by Facebook! They offer a load of what they call “extras” that we review from screen sharing, notes, sketchpad, on air, named hangouts and more. Watch the webinar and get all the latest updates!

What you will learn:

• What Are Hangouts?
• How to Start A Hangout?
• Conducting A Hangout
• The Top Ten Business Benefits
• The Top Features We Wish They Had For Business
• Observations

This webinar is 34 minutes long and provides an in-depth view of Google+ Hangouts that takes you through everything you need to know to start using this tool for your business!

Watch the webinar now by clicking on the video player below! It may take 30 seconds to a minute to begin playing.

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A Solo Entrepreneur’s Best Place For Getting Started Right With Social Media

This Social Media Training webinar is meant for anyone who is just starting out, has been dipping their toes in the social media waters, or is more advanced…but feeling overwhelmed! Social Media Marketing for your business doesn’t have to be complicated, but there certainly is a recipe for success.

If you have never had an overview of how social media works, the right tools, their unique and individual roles, how they work and integrate together, and how they should each be deployed on behalf of your business…then this is absolutely the right place to get started!

We will explain everything that you need to know in order to have the best chance of succeeding with social media for your business, including a detailed explanation of the “7 Elements of Social Media Success.”

The total length of the Webinar is just over 46 minutes. You may have to wait 30 seconds to a minute for the video to start playing. After watching the webinar, please make sure to review the recommendations below for how to plan out the training for your next two months. And remember, month one is all about setting your social media foundation. Month two is where you actually start prospecting!

Below is a timeline For laying out your first two months of activity. Make sure to follow them in priority order!

Things You Do Once (your first month)

Week #1 – Review the webinar on Branding Strategies. This will show you how to create your brand (even providing templates to fill out), how to identify your target market niche and develop your keyword strategy.

Week #2 – Take the time to refine your brand strategy, target market and keyword strategy!

Week #3 – Watch the webinars and create your Facebook personal profile, YouTube and Twitter accounts. Even if you have these accounts already up and running, you will still want to take the time to review these since they are focused on using these tools for business! Make sure that you are providing the right information on each account so that it is a balanced reflection of both you as the individual and you as the business owner.

Week #4 – Review the two webinars listed below which will help you create a rock solid reputation online, and help bullet proof your credibility as a businesowner that people can trust!

• Google Training Webinar – 20 Minutes To Top Page Google Rankings
• Yelp Training Webinar – The Top 5 Strategic Uses Of Online Reviews You Can’t Ignore

Your Second Month (all about prospecting)

Week #5 – Start reviewing the three Prospecting Training Webinars in the University. This will give you an extremely solid foundation to start generating new business leads!

Week #6-8 (part one) – Continue to refine your prospecting strategies and tactics as you put the University’s lessons into action. Make sure that you have hooked up with an accountability partner during this process. If you need one, we can help!

Week #6-8 (part two) – Start to build your blog. As you will learn in the training, this is the hub of your social media activity! You will find a complete Blog Training series for your review. This may take you past the first two months, but is well worth the effort!

FINAL NOTE: If you spend the time to dedicate to your success through social media marketing, you will find all-new ways to achieve growth for your business that you never even knew existed before. As you will find as you go thru our training…Your personal brand, influence and ability to find and convert prospects from anywhere, anytime will be easier to accomplish than ever before.

Click through to return to the Getting Started series home page.

An Introduction To The All-New Social Network That Has Facebook’s Full Attention

Everything you need to know as a solo entrepreneur and more!

It is extremely exciting to have an all-new social network on the scene that can provide competition, stimulate innovation and make the world of social networking a better place for all of us small businesses! And we are very proud to have a new Google+ Training Webinar to introduce you to it, step-by-step!

What you will find inside this webinar is why Google has really done this new network right. There are elements that once you see and use them, you’ll just plain miss when you go back to Facebook. There are also things that you’d expect that are over an above Facebook in terms of how a search engine dominated company would go about creating a social network. No matter how you look at it, this is great news for all of us!

What you will learn:

• How is this new social network unique, better or worse than Facebook?
• Why are many experts calling it a blend of both Twitter & Facebook?
• What does this start to mean to me as a solo entrepreneur?
• What are CIRCLES? HANGOUTS? HUDDLES? SPARKS? INSTANT UPLOADS?

This webinar is 40 minutes long and provides the most in-depth view of Google+ for solo entrepreneurs that you will find on the Web!

Watch the webinar now by clicking on the video player below! It may take 30 seconds to a minute to begin playing.

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A First Look At An All-New Social Network

July 21st from 4-5p PST

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What You Will Learn From This Google+ Training

• Why this could be the competition for Facebook we all needed
  
• How is this new social network unique, better or worse that Facebook?
• Why are many experts calling it a blend of both Twitter & Facebook?
  
• How does Google+ help you socialize with people that aren’t even in the network?
  
• What are HANGOUTS?
  
• What are SPARKS?
  
• What are CIRCLES?
• What does it mean that Google+ is still in Beta?
• And more!
  

This webinar will get you up to speed and in the know on Google+. Competition in the social networking world is always going to be good for us as it stimulates innovation and accelerated change!

You are not going to want to miss out on this webinar!

Using YouTube, The Second Largest Search Engine In the World, For Business

Most of us don’t think about YouTube as one of the top four social media marketing tools, right up there with blogging, Facebook and Twitter. This YouTube Training webinar will change that misconception!

The benefits span the range from greater exposure for your business on both YouTube and Google, to impacting the conversion rates at which you close new prospects. And the best part is that it is easy to use, easy to create videos, easy to edit and thus easy to get started.

In the webinar, we will show you specific examples and case studies of how all these benefits and more can become a reality for your business. And the best part, they have incredible staying power. Google loves YouTube video, and it is not uncommon that you will see videos from years ago still in the search rankings.

It’s time to get started on your YouTube Training by clicking through and WATCHING THE WEBINAR!

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Demystifiying SEO, Keywords, and Tactical Applications

VIEW SEO WEBINAR NOW

SEO is one of those areas of social media that is really tough to get your hands around. The good news is that it’s not brain surgery. It just needs a good explanation that starts with the big picture and takes the discussion down through developing a keyword strategy and how to actually implement it on a very tactical level. That is what this webinar is all about.

Make no mistake, that there are a few moving parts to a complete SEO campaign, but once they are all put together from the beginning to end, it doesn’t look so hard. The most important part is deciding on your company’s brand and target market. From there, your content and keyword strategy is a natural outcome.

Click through to our SEO Training training module for a full list of resources!

All The Best Search Engine Ranking & Online Reputation Strategies

We have learned quite a bit in the previous webinars in the University’s curriculum for how to create (branding) and manage your online reputation. We have also focused much of the training on getting placed onto the top of the search engine rankings for all the relevant keywords related to your identity and your business. In this webinar, we will explore a number of other reputation management and search engine ranking opportunities. In fact, we’ll review all the Top Ten Online Reputation Strategies for solo entrepreneurs. These strategies are full of free social media tools that you use infrequently, or many times just once.

If you have not completed the previous steps in the University, then we suggest that you do those first. Each webinar can be accomplished independently, but the rationale and progression make more sense when following the appropriate and recommended steps.

To watch this webinar, just click on the play button below. The total length of the webinar is 55 minutes. You may have to wait 30 seconds to a minute for the video to start playing. Also, many members are finding it very advantageous to watch the webinar all the way through and then keep it open in a separate window to review while executing the recommendations.

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Click here for more training about Online Reputation.

Social Networking, Local Search & Website Analytics For The Solo Entrepreneur

This Google Training Curriculum covers four major services: Google+, Google Places, Google Analytics and How to Get Three Spots on The Top Of The Top Page Of Google! Read below for more info!

Google+ Social Network

Google now has a major new social network to compete with Facebook. And if anyone can battle with Facebook toe-to-toe, then it would be Google. Their base of users in the only one that truly rivals and actually beats Facebook across all their services.

We have two webinars up to review around the new social network. The first is a Google+ intro webinar that takes you through everything you need to know for business about the new Google+ social network and more as a solo entrepreneur. It is extremely exciting to have an all-new social network on the scene that can provide competition, stimulate innovation and make the world of social networking a better place for all of us small businesses!

The second is a webinar dedicated to their new video chat service, called Hangouts. There are some really interesting ways that you can use Hangouts for business!

Local Search Engine Listings Through Google Places

If you want immediate exposure on the top page of Google for keywords that are extremely relevant to your business, then you need to list your company with all the major search engines (Google, Bing and Yahoo). Ever wonder how companies come up on the top page of Google next to that map? This Google Places training will take you through every step to getting listed, plus show you strategies to make the most out of your business listing! By the way, all the major search engines offer free listing services.

We’ve had countless clients come up on the top page by registering their business with the search engines and start getting traffic and calls. In fact, one company talked about how they were getting orders from people they didn’t even know, which had never happened before. This success happened in the first three days. Now, that same company has hired two sales people based on the business’ success from what she learned through the University.

The process to register your company only takes about ten minutes. This is one of the biggest no-brainers you’ll learn!

Using Google Analytics To Drive Strategic Business Decisions

Have you ever wondered what it was that you were doing online with your social media marketing that was really working for you and what wasn’t? The great news is that most everything online is trackable. Check out our Google Analytics Training today!

We have two must view webinars that will take you through everything that you need to know to track return on investment for your business from an introduction to advanced training you won’t want to miss.

What’s driving the most traffic to you and your blog? What segments of that traffic are buying most frequently? How many people come back? How do repeat visitors use the site compared to new visitors? What are the most important keywords for you? How do you know which keywords to target for even more success? The list could go on and on.

Without some kind of tracking software you are just guessing at what to spend your time doing within the your social media efforts. Think of all the time that you could be wasting! Google Analytics happens to be the best overall analytics package, is free, easy to install and use!

How To Get Three Spots On The Top Of The Top Page Of Google

Inside University is a step-by-step strategy for owning three separate search results on the top of the top page of Google for your business. Seem too good to be true?  Want to learn more?

The Other Powerhouse In Your Social Media Marketing Campaign

YouTube is the social media powerhouse that never seems to get the same level of attention that a Facebook or Twitter garner. Yet there are some amazing facts about it that make it stand out as one of the “must have” tools in your small business social media arsenal. Start with the YouTube Training Webinar as your one stop shop for learning how to tap into this social media marketing powerhouse for your business.

Seven great reasons to dive into this YouTube training curriculum now.

First, YouTube is the second largest search engine in the world.

If you want to be discovered online through your keywords, you simply can’t ignore YouTube.

Second, YouTube videos rank in the traditional search engines.

This is true, especially with Google (which controls roughly two-thirds of all searches). Not only do the videos come up in the search results, but most often have an image associated with them.  How do you think that impacts the ability to get noticed and garner clicks on Google search results?

Third, if a picture is worth a thousand words, then how valuable is a video?

There are members of the PSM University who credit deep and extensive relationship connections with their prospects to the familiarity and popularity they have received from their videos. The nature of the connections that can be established via video without doing anything on a one-on-one basis, is nothing short of remarkable. Creating an online connection at this level is critical to gaining your prospects’ trust and confidence…which is exactly what leads to sales.

Fourth, people love how-to videos.

If seeing is believing, then video takes on a whole new role for business. For example, I know that if people can see me create a blog from scratch on video, then they are going to more likely feel that they can do it themselves too. Your online brand is constantly working to deliver value to your prospects and video has unique advantages in being able to use sight, sound and motion to quickly tell a complicated story or demonstration.

Fifth, emotion is a huge opportunity with video.

Since you have most likely read the Branding Strategies curriculum, you also know how important understanding the emotional needs of your target audience is to the sales conversion process.

Rational reasons for purpose get your company on the consideration list, emotional reasons are most often the reason why one brand is ultimately purchased over the others.

Video has the best potential for taking advantage of your Emotional Brand Intelligence.

Sixth, video helps create engagement, connections and conversions.

New prospects will decide to stay or leave your website in 8 seconds or less. Video helps grab their attention, builds familiarity with you that is foundational to new relationships, and thus creates more confidence and trust…all leading to more conversions.

Seventh, video can help boost your search engine optimization for your other sites and videos.

There are ways to embed links in your uploaded videos that pass along great value to the receiving end of that link in terms of getting noticed and rewarded by the search engines.

Are you ready to start your YouTube Training yet?

Search Engine Optimization is how you direct the right prospects to you.

There are two main ways that you can prospect online. The first is to use social networks like Facebook and Twitter to identify and manually connect with people that pass through your filter of who is a likely prospect or not. This has proven to be a highly effective way to prospect online. The second prospecting strategy is what our SEO Training focuses on, how to be discovered while people themselves are actively looking to meet some kind of unmet want, need or desire. They look by typing search phrases into the search engines and social networks. Thus, the right keywords that you use in the development of your social media content is the breadcrumb trail to you online. It is your opportunity to intersect with the relevant portions of roughly 16 billion searches that happen each month in this country within the search engines alone, not counting the social networks.

This is a huge opportunity to create awareness for your brand with people who have self-identified themselves as good prospects. Why? Because you know that they are actively looking if they are typing search related keywords to the search engines or social networks.

The primary reason survey respondents search online first is to research the best brands to buy and to identify businesses that offer those brands.

Here’s the really good news! If you know what to do, not only will you come up in the search engine rankings and drive traffic to your sites, but the strategy gets more powerful over time. The longer you have your sites up, with the right content and SEO strategy, the more relevance they are given by the search engines. This means that it is a strategy that keeps working harder for you as time goes on. Now you can’t just sit back and do nothing after you reach your SEO goals, because there is always somebody out there trying to knock you off your coveted rankings. But it is a very different strategy than manual prospecting in the social networks. As soon as you stop putting out those manual efforts, the new business pipeline drys up. With SEO, you are building an equity position with the search engines that needs to maintained, but not nurtured every day! If you are serious about social media marketing, then a balance of both a manual and search engine related prospecting is a solid strategy.

The SEO Training contained within this section will put you light years ahead the game. If you are blogging (the most important SEO strategy) right now and not getting the type of results you want, you need to review this SEO curriculum.

Most bloggers have a general idea of what they want to blog about, but it’s pretty random. So they sit down to blog and create posts that come to mind that day. They may all be related to their business or industry, but have no consistent keyword strategy. The end result is that search engines look at your site and can’t decide what it is all about.

Just as you wouldn’t start randomly writing a few pages here and there of a book and then at the end see how they can all fit together. You have a content plan. A content plan and keyword strategy is extraordinarily important to make sure that you’re not just working hard at your blog, but making sure that your blog is working hard for you. The proceeding steps to developing a keyword strategy and content plan is defining your brand strategy. If you do all this upfront planning, then you won’t waste time trying to think of new content or irrelevant keywords any longer.

A friend of mine went back to his blog to re-do past posts in order to embed an enhanced keyword strategy off the advice from this training, and saw his site traffic go up by more than 1,000 visitors a day…double what he use to have before. This happened because he is now using the right keyword strategy. The difference for you and your business can be amazing too. Just follow the instructions in this SEO Training series.