Emarketer.com recently published a study about “What Social Followers Want”, showing us exactly this information.  It is well-known in the social media sphere that social media users primary motivation for getting into the social media pool is getting coupons and deals. In this kind of economic climate, this is understandable. But did you know that entertaining and funny content also drives people to “follow” you? Check out this chart on Emarketer. It pretty much tells us in a nutshell what can make you popular in social networks.

As you can see, there is a segment of the users who are genuinely interested in getting updates and news about your current products. It is also important to be “funny or insightful.” Remember, it is all about providing value to your customers, whether it is in the form of discounts and deals, new information about your product or industry, and sheer entertainment.

So Tweet, Facebook and blog away! Just make sure you are up-to-date, entertaining and relevant. There is so much content on the web right now, that it is so important to provide value in the messages you send. Your social media footprint is a big part of your online thumbprint.  You want to make a good impression.