Your social media campaign should be guided by solid business goals, just like your company. This will ensure that everything you do in social media provides a direct return on investment to your business. What is surprising is that only two goals (Search Engine Rankings and gaining more Visibility) make the list for most entrepreneurs.
Continue reading...Sunday, June 14, 2009
The next day I went into Google, did the key word analytics, changed the tag words in my website and signed up and posted the local search. Started a twitter account and posted 1 message.... BAM, a week later I get an email from the Conde Nast publication Architectural Digest in Russia.
Continue reading...Tuesday, May 5, 2009
There are some social media success stories that just make so much sense that you have to ask yourself, why didn’t I think of that? I read recently on a blog by Mr. Tweet about a Houston based cafe that nearly doubled it’s business using Twitter. And the best part about it was [...]
Continue reading...Monday, May 4, 2009
An interview with Diane Wallace of Snapfactory. If you are looking for inspiration in the world of social media for business, then look no further. Diane’s story is amazing, not only for the success it created with her photography studio, but also for the way she approaches social media.
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Friday, June 19, 2009
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