Twitter started out as a microblogging service, where people would put up status updates that would answer the question, “What are you doing right now?” Twitter recently changed their tagline to “Join the conversation,” because indeed, since Twitter was created in 2006, it has evolved. It is now being used as a primary source of information. It has been used to broadcast a surgery while in action, to notify apartment tenants when the washers are available, and as an important component of our current president, Barack Obama’s campaign. Yes, Twitter has many and varied uses because it is such a simple tool, yet so versatile!
Do you realize that Twitter can also be very useful to your business? There are many ways you can use Twitter. One innovative case study is the case of the business “Kogi Barbeque.” Kogi Bbq is Korean bbq-to-go, sold in a food truck that travels around Los Angeles County. L.A. times has called Kogi Bbq “a taco truck brought to you by Twitter.” Kogi uses Twitter as a primary mode of conversation with their customers. They inform their followers via Twitter about the next location of the Kogi Bbq truck, and the time of the truck’s appearance. Eager Kogi enthusiasts check their Twitter channel, either via web or mobile, to find out where the Kogi truck is going to be at. The Kogi tweets draws in about 300-800 people at a single location. This is a prime example of how a business’ marketing campaign is primarily driven by social media.
In this case, Twitter is their primary marketing funnel. Social Media can work the same way for your business too. And if you’ve sharpened your pencils and done your homework, then your product or service will be in tiptop shape when your customers get to it, providing the right trigger for viral word-of-mouth.
Kogi gained its huge following first from word-of-mouth. They came, they tweeted, they conquered! Customers loved what they got, told their friends either via word-of-mouth and social media.
Twitter is one of the indispensable best practices of a social media marketing campaign, you just have to put your brains to work to create a strategy that suits your business the best, as shown in the Kogi Bbq example.
