One real issue in “diving” in the social media space is not wanting to come off as a “shameless self promoter.”  Americans, on the average, are exposed to about 247 commercial messages a day, according to the Consumer Reports Website. It is only logical to assume that consumers might not want to hear what you have to say as a marketer for your small business. I’m here to tell you that consumers are actually open to marketing messages on social media sites! Yes, your marketing is welcomed in the social media space, which is another awesome thing about social media!

According to a survey by Performics that examined 3,000 U.S. consumers usage of social networks in their everyday lives, “marketers who embrace the medium and communicate relevant messages in consumer’s language could gain customers and grow sales.” (source: http://blog.Performics.com)

In simple terms, if you use social media the right way, utilizing a language that your target audience can understand, customers will come and sales will go up!

The study shows that online audiences want to engage with and support brands that promote themselves on social networking sites. Quick facts:

• 34% of survey respondents have searched for products that they have found via advertisements on social media sites
• 30% have received information about a new product from social media
• 32% said that they are open to messages about printable coupons in social media
• 28% said that they like social media messages about special deals and discounts
• 46% would discuss or recommend brands on Facebook
• 36% have gone to a business’ retail site from a social networking site where a product is mentioned/advertised

Scott Haiges, President of ROI Research says, “ We knew that these sites are extremely popular for socializing, but the level of interest for branding and promotional marketing content is surprisingly large.”

Just a little push for the small business owners out there from Practical Social Media, and a reminder that Social Media is a practical solution to get the word out there about your business!