Social Media Marketing for Small Business Entrepreneurs

It’s no surprise that business marketing can sometimes feel like a juggling act. With every ball sometimes up in the air, it can be difficult to know which to focus on and how it will affect the rest of your act and business performance as a whole. And because your time and effort is worth so much in the grand scheme of things, it is undoubtedly important that you make sure your efforts in social media marketing are reaching the right audience in the right way.

What once often resulted in 30 minutes of bad hold music, or 15 minutes spent in a line at your favorite store, has nearly become a thing of the past. Companies’ of all sizes are changing customer service efforts and the ways they help you.
It’s been a long time since we’ve had to be patient [...]

The process of starting up a small business is definitely a meticulous one. Developing a marketing strategy, alone, is a feat. Is there a “right time” to begin using social media to build a web presence?
The answer is: NOW.
The quicker you can establish yourself, virtually, the wider your market will be.  Putting your business into [...]

All of us can relate to the idea of feeling welcome. Whether it is our own home or someone else’s, an office space or a hotel lobby, there are distinct features of a space that compels you to remain where you find yourself. Be it comfort, familiarity or a pleasurable ambience, environment is everything.

When thinking about your online space, these same ideas apply. It begins with a first impression and carries over to whether or not your space is inviting and appealing. Does it engage the visitor, or stimulate their senses? The following are some ideas to consider in order to keep that visitor at your place, feeling welcome, comfortable and happy.

Twitter has over 75 million users and 2 billion tweets a month. With a traffic spike of 1,100%, and total tweets up 1,400% in 2009, the one trend that is undeniably Twitter is growth. This is why, at the cost of ‘free’, you cannot afford to ignore the value of Twitter.

Everywhere I go to speak, I always ask the same question as a social media ice breaker.  That question is, “How many of you buy from someone who is just average at what they do?”  People buy from people who they think are the experts.  Your expert reputation is the best opportunity that you have [...]

I have been speaking a lot lately about the importance of online reputation for entrepreneurs. It is an area that most of us have really not put too much thought towards. In fact, I consult with large organization as well and continually find CEOs, COOs, Directors of Marketing and others that have not [...]

I was having a phone conversation with a colleague yesterday that was a bit skeptical about social media. Just for fun, I Googled his name while we were talking. Fourth down from the top was a photo of him associated with a YouTube video. Not only was he high on the top page of Google, [...]

The one perspective that you are going to get here is that social media is only half the equation.   But the other half is what makes all the social media you do worth while.  It’s what you offer.  Your conversion strategy.  Your closing technique.  Your content.  The value you offer prospects.  All of that is [...]

The number one reason why small business entrepreneurs don’t use social media is because they don’t know where to start.  Do I jump into Twitter, Facebook, Blogging, SEO, YouTube, Yelp, Digg, and on and on?  What do I do first?  What will get the greatest return?  What is the most efficient use of my time?
These [...]

By now, most of you would have recognized that social media is an indispensable part of your marketing campaign for your small business. Social media offers zero to no cost opportunities, is accessible by anyone who has a computer and internet connection, and is easy to learn, as long as you have the determination and [...]

On Social Media today, Social Media Guru and forward thinker Brian Solis writes about conversations, and how they directly impact big brands. Conversations entice a consumer to desire to learn more about a brand, and conversations with Twitter entice the consumer to click further, until they get to the main site of the brand itself. [...]