Stay focused on your social media marketing strategy.
There are so many distractions in the world of social media that can rob us of our valuable time. We can play all day in the social networks, games, groups and more. But we have to be efficient with our limited time! We have to make sure that we are getting a return on our time invested. If not, then we will get frustrated and loose interest really quickly.
What is one of the hottest trends in social media, yet a time waster for most of us small business entrepreneurs?
The answer is the geolocation (real-time, location based) services like FourSquare, Gowalla and now Facebook Places. They may be interesting for sure, but a marketing distraction for most of us. It can be fun to use them, checking into different places that you go, seeing who else is there, getting awards, discounts or prizes. But you have to ask yourself one question.
What does all this mean for my business?
Unless you are a retail establishment, then you may want to re-think these services as a marketing strategy. Why?
- How are you meeting new people?
- Is that location you are targeting conducive to meeting the right kind of prospects?
- How much time are you taking out of your day to make these new friends and meet up with them in order to establish a relationship?
Think through how likely you are to gain a new lead, and then how any particular strategy online is going to help you accomplish that focused goal…and accomplish that goal with the most efficient means. The geolocation services for the average business don’t offer much of an opportunity. Stay focused on things that will make the best use of your time, like your online reputation, coming up in the search engine rankings, great content and reaching out to specific niche audiences online. These are today’s winning social media strategies.
