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Does Your Reputation Deserve To Be On Your Business Card?
Everywhere I go to speak, I always ask the same question as a social media ice breaker. That question is, “How many of you buy from someone who is just average at what they do?” People buy from people who they think are the experts. Your expert reputation is the best opportunity that you have [...]
Continue reading...Online Brand Reputation Management: Why Should You Care?
13. June 2010
I have been speaking a lot lately about the importance of online reputation for entrepreneurs. It is an area that most of us have really not put too much thought towards. In fact, I consult with large organization as well and continually find CEOs, COOs, Directors of Marketing and others that have not [...]
Continue reading...Brand Reputation: How Important Is It To Be On The Top Page Of Google?
8. June 2010
I was having a phone conversation with a colleague yesterday that was a bit skeptical about social media. Just for fun, I Googled his name while we were talking. Fourth down from the top was a photo of him associated with a YouTube video. Not only was he high on the top page of Google, [...]
Continue reading...What Is The Easiest Part of Social Media?
29. May 2010
The one perspective that you are going to get here is that social media is only half the equation. But the other half is what makes all the social media you do worth while. It’s what you offer. Your conversion strategy. Your closing technique. Your content. The value you offer prospects. All of that is [...]
Continue reading...Get In The Social Media Marketing Game
23. May 2010
The number one reason why small business entrepreneurs don’t use social media is because they don’t know where to start. Do I jump into Twitter, Facebook, Blogging, SEO, YouTube, Yelp, Digg, and on and on? What do I do first? What will get the greatest return? What is the most efficient use of my time?
These [...]
Setting Goals for your Social Media Marketing Campaign
19. May 2010
By now, most of you would have recognized that social media is an indispensable part of your marketing campaign for your small business. Social media offers zero to no cost opportunities, is accessible by anyone who has a computer and internet connection, and is easy to learn, as long as you have the determination and [...]
Continue reading...Get Into Social Networking: Conversations Benefit Brands
14. May 2010
On Social Media today, Social Media Guru and forward thinker Brian Solis writes about conversations, and how they directly impact big brands. Conversations entice a consumer to desire to learn more about a brand, and conversations with Twitter entice the consumer to click further, until they get to the main site of the brand itself. [...]
Continue reading...Why Do Small Businesses Spend More On Social Media Content?
5. April 2010
According to a study completed earlier this year, small businesses spend a much greater portion of their marketing budgets on content development. 59% of marketers surveyed plan to increase content marketing spending in 2010.
Continue reading...Where Can I CONNECT With You Online?
26. March 2010
There is a very important piece of the video marketing opportunity that people tend to overlook. YouTube, Vimeo, Viddler and all the other video portals can do wonders for your brand over and above the vast social media exposure opportunities.
Continue reading...Google Buzz: Is There A Role In Small Business Marketing?
23. February 2010
I have to agree with Pete Cashmore, the founder and CEO of Mashable when he wrote in his column on CNN.com that Google Buzz does play a significant role that is unique from Facebook and Twitter. On Facebook, try sharing even a photo with anyone that isn’t part of Facebook and they are shut out [...]
Continue reading...We’re Celebrating 400 Million Users On Facebook With A Social Media Marketing Offer
6. February 2010
Less than a year ago, Facebook had less than one half the amount of users it does today. And this new growth spurt means that it now servers more than 175 people each day. Facebook is truly one of the best opportunities that marketers have online, through their business oriented pages, live search, groups, extremely [...]
Continue reading...Social Media Best Practices for Small Business
27. January 2010
There are many social media tools out there for small business, ranging from blogs, microblogs, forums and messageboards, video sites, photo sharing sites and more. The plethora of social media options is enough to make any small business owner confused as to which social media platforms to focus on. In every marketing campaign, whether it [...]
Continue reading...Everything You Need To Know About Social Media
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- Using Social Media For Marketing Your Small Business
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- Why Do Brands and Social Media Work So Well Together?
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17. June 2010
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