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Google Buzz: Is There A Role In Small Business Marketing?
I have to agree with Pete Cashmore, the founder and CEO of Mashable when he wrote in his column on CNN.com that Google Buzz does play a significant role that is unique from Facebook and Twitter. On Facebook, try sharing even a photo with anyone that isn’t part of Facebook and they are shut out [...]
Continue reading...Get In The Social Media Marketing Game
16. February 2010
The number one reason why small business entrepreneurs don’t use social media is because they don’t know where to start. Do I jump into Twitter, Facebook, Blogging, SEO, YouTube, Yelp, Digg, and on and on? What do I do first? What will get the greatest return? What is the most efficient use of my time?
These [...]
We’re Celebrating 400 Million Users On Facebook With A Social Media Marketing Offer
6. February 2010
Less than a year ago, Facebook had less than one half the amount of users it does today. And this new growth spurt means that it now servers more than 175 people each day. Facebook is truly one of the best opportunities that marketers have online, through their business oriented pages, live search, groups, extremely [...]
Continue reading...Social Media Best Practices for Small Business
27. January 2010
There are many social media tools out there for small business, ranging from blogs, microblogs, forums and messageboards, video sites, photo sharing sites and more. The plethora of social media options is enough to make any small business owner confused as to which social media platforms to focus on. In every marketing campaign, whether it [...]
Continue reading...Setting Goals for your Social Media Marketing Campaign
23. January 2010
By now, most of you would have recognized that social media is an indispensable part of your marketing campaign for your small business. Social media offers zero to no cost opportunities, is accessible by anyone who has a computer and internet connection, and is easy to learn, as long as you have the determination and [...]
Continue reading...Finding Offline Networking Opportunities Via Social Media
12. January 2010
While learning with us in Practical Social Media, you will have recognized that social media presents many opportunities for both offline and online networking for your business. One key element to your success is also to learn how to leverage networking tools online to be able to learn from, collaborate with, and share content with [...]
Continue reading...Knowing your Target Audience
8. January 2010
Just like in normal, everyday conversation, you always want to know who you’re talking to. This gives you a feel of how you’re going to approach the person, what to say and what not to say, and ideas that would appeal to them. As you converse with this person, on a small scale you are [...]
Continue reading...Top Ten Social Media To-Do-List For 2010
2. January 2010
The new decade is here, and a chance to make a fresh new start, especially with regard to your business. As we like to emphasize at Practical Social Media, there are many cost effective and even zero cost options to marketing your small business in social media. Some of them are called Twitter, Facebook, Youtube, [...]
Continue reading...Socialnomics: Social Media Marketing in 2009
31. December 2009
The Social Media tidal wave is here….are you swimming with the current?
Social Media is not just a possibility in your marketing campaign, it should be a definitive part of it. The ROI of social media cannot be questioned — you no longer have to “pay to play” but “play to play.” You get as much [...]
Twitter is Getting Down to Business
18. December 2009
Twitter has always been, besides being a microblogging service, a social media platform for businesses to communicate with each other, with key influencers in its industry, or its actual and potential audience. Twitter is bringing its game a notch higher, now testing a new feature that would be useful to business Twitter accounts. They are [...]
Continue reading...Everything You Need To Know About Social Media
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23. February 2010
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