There are many social media tools out there for small business, ranging from blogs, microblogs, forums and messageboards, video sites, photo sharing sites and more. The plethora of social media options is enough to make any small business owner confused as to which social media platforms to focus on. In every marketing campaign, whether it be for small or more corporate, bigger businesses, there is such a thing called ‘best practices.’ Best practices means the main core of your strategy; these are indispensable strategies that must be part of ever social media marketing campaign.
When thinking of best practices, we start with the 80/20 rule. Eighty percent of the population use 20 % of the resources. What do I mean by this? There are many internet users, but most of them use the same media such as Twitter, Facebook, Youtube, Flickr and MySpace. Of all the choices available in the social media sphere, people choose the same thing over and over, the same way some people have the tendency to order the same thing over and over from a restaurant.
The image above shows the social media landscape.
These are six sites that are part of social media best practices:
YouTube
Flickr
Myspace
The question is, what do you do after setup? It all depends on what you want to achieve. Always keep in mind that keyword optimization is a default for every medium. Tweet with your audience’s keyword search habits in mind. Write keyword-based titles for your Flickr pictures. Name your video with a compelling and optimized title that will make your video easy to find. After all, YouTube is the second largest search engine in the world!
Wed, Jan 27, 2010
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