Perhaps through years of bargain hunting, ‘free giveaways’, and sales that seem too good to be true, we have skewed our own perception of what constitutes value. We figure, if that item sitting on the shelf is $300, and the same item next to it is $500, that more pricey item must hold more value. And although it may look exactly the same to us, we perceive that value to be greater, simply because it is stated on the label. Isn’t it funny how we can be duped by a simple suggestion of worth?
Now consider the Twitter phenomenon. Twitter is free, but what is it really worth? Our brains often deduce that something can’t be of any real value if it is free. That is too easy, right? Absolutely wrong. Twitter has over 75 million users and 2 billion tweets a month. With a traffic spike of 1,100%, and total tweets up 1,400% in 2009, the one trend that is undeniably Twitter is growth. This is why, at the cost of ‘free’, you cannot afford to ignore the value of Twitter.
Think of the friends and connections you acquire on Twitter as an appreciating asset. By investing in these networks, your business reaps the rewards of exposure and the constant potential to be discovered by fellow tweeters. If you’re looking for maximum return on investment, Twitter is your haven, as there is no better fee than free. To find out how to get Twitter working for you, visit the following link for our simple Twitter how-to guide: Twitter How-To.
In terms of upkeep, Twitter is even easier to keep up with than a blog. Tweets can be a few sentences, a lone word, or a simple thought. With the ability now to even update through your phone (if it is high-tech enough), or a simple to-do you complete while you drink your morning coffee, Tweeting is easy, simple and is a constant thread that links you to your ever-growing network that can quickly become part of the life-blood to your business. By creating your own new channel into the marketplace, your followers are constantly plugged into your stream of tweets, keeping you more connected to your network with every post.
Small businesses that tweet have double the amount of leads as companies that do not.
Think of your Twitter account as a living, breathing organism that is constantly feeding potential clients and customers your point of view. Twitter is one of those rare tools that break down the barriers between you and the greater public. It is uniquely more personal, particularized and special than simply viewing your website. This is where you can give your followers a feel for what you really represent, and in doing so, they feel they have a special, individual relationship with you, which is the ultimate in priceless.
