Social Media Marketing for Small Business Entrepreneurs

Socialnomics: Social Media Marketing in 2009

The Social Media tidal wave is here….are you swimming with the current?
Social Media is not just a possibility in your marketing campaign, it should be a definitive part of it. The ROI of social media cannot be questioned — you no longer have to “pay to play” but “play to play.” You get as much [...]

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How Social Media can benefit Small Businesses

In Practical Social Media, we’ve talked about various ways in which Social Media can help small businesses.  Here is a confirmation that small businesses continue to use and have been helped greatly by social media marketing.  According to “Small Business Marketing Forecast 2010” from Ad-ology, small businesses and social media is a beneficial partnership that [...]

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Marketers To Spend More Effort On Social Networks in 2010

The importance of Social Media as a component of an entire marketing campaign can no longer be denied. Facebook, Myspace, Twitter, Youtube and other social media platforms serve as the smoothing oil that makes business marketing machinery run. It is now unthinkable to apply traditional marketing techniques without also applying targeted social media strategies.  The [...]

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The FTC Enforces Transparency in Social Media Marketing

You’re not the only one doing the brand monitoring these days. The Federal Trade Commission (FTC), is taking a closer, pointed look at social media, monitoring various platforms such as Twitter, Facebook, and blogs for any type of violation of the new rules. The key to complying with FTC’s new rules is transparency, meaning avoiding [...]

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Twitter is Getting Down to Business

Twitter has always been, besides being a microblogging service, a social media platform for businesses to communicate with each other, with key influencers in its industry, or its actual and potential audience.  Twitter is bringing its game a notch higher, now testing a new feature that would be useful to business Twitter accounts. They are [...]

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Google Goes Real-time: Twitter Updates in Google Search Results

Twitter is the biggest microblogging service and one of the most used and overused social media platforms for marketing right now because it is deemed as an authoritative source of information. Even Google seems to think so! Twitter updates are now part of latest search results for keywords that point to current events or hot [...]

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Ford Fiesta: A Successful Social Media Marketing Example

There has been much talk about the “Ford Fiesta Movement”, a classic example of how a big brand utilized social media innovatively with zero budget, and with a huge ROI (even if the investment was merely time and effort.) The Ford Fiesta is a European car that will be sold in the U.S by Ford [...]

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It’s the season for Social Media – Social Media and Businesses in 2009

Social Media is proving itself to be the most valuable player in the realm of  business marketing. More and more people are not only becoming aware of social media, but also adopting it as a primary tool in marketing. According to a study by emarketer.com, “91% of firms are using at least one social media [...]

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eMarketer.com Study: Small Businesses Turn to E-Mail and Social Media Marketing

Social Media is not only a “buzzword” or the cool thing to get into when you have a business. It is now in indispensable part of every marketing campaign, especially for small businesses, where goals are big but budgets are small, and the demand for immediate ROI is even more immediate. It is not a [...]

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