Archive | December, 2009
Socialnomics: Social Media Marketing in 2009
The Social Media tidal wave is here….are you swimming with the current?
Social Media is not just a possibility in your marketing campaign, it should be a definitive part of it. The ROI of social media cannot be questioned — you no longer have to “pay to play” but “play to play.” You get as much [...]
How Social Media can benefit Small Businesses
29. December 2009
In Practical Social Media, we’ve talked about various ways in which Social Media can help small businesses. Here is a confirmation that small businesses continue to use and have been helped greatly by social media marketing. According to “Small Business Marketing Forecast 2010” from Ad-ology, small businesses and social media is a beneficial partnership that [...]
Continue reading...Marketers To Spend More Effort On Social Networks in 2010
26. December 2009
The importance of Social Media as a component of an entire marketing campaign can no longer be denied. Facebook, Myspace, Twitter, Youtube and other social media platforms serve as the smoothing oil that makes business marketing machinery run. It is now unthinkable to apply traditional marketing techniques without also applying targeted social media strategies. The [...]
Continue reading...The FTC Enforces Transparency in Social Media Marketing
20. December 2009
You’re not the only one doing the brand monitoring these days. The Federal Trade Commission (FTC), is taking a closer, pointed look at social media, monitoring various platforms such as Twitter, Facebook, and blogs for any type of violation of the new rules. The key to complying with FTC’s new rules is transparency, meaning avoiding [...]
Continue reading...Twitter is Getting Down to Business
18. December 2009
Twitter has always been, besides being a microblogging service, a social media platform for businesses to communicate with each other, with key influencers in its industry, or its actual and potential audience. Twitter is bringing its game a notch higher, now testing a new feature that would be useful to business Twitter accounts. They are [...]
Continue reading...Google Goes Real-time: Twitter Updates in Google Search Results
17. December 2009
Twitter is the biggest microblogging service and one of the most used and overused social media platforms for marketing right now because it is deemed as an authoritative source of information. Even Google seems to think so! Twitter updates are now part of latest search results for keywords that point to current events or hot [...]
Continue reading...Getting into Social Media Communities: Blog and Forum Seeding
14. December 2009
It is no secret that one of the key points to Social Media is community. People in real life, like to affiliate themselves with affinity groups based on racial and residential origin, interest, activity or occupation. Some social media platforms where communities aggregate are blogs and forums. Most successful blogs produce content on a given [...]
Continue reading...Ford Fiesta: A Successful Social Media Marketing Example
8. December 2009
There has been much talk about the “Ford Fiesta Movement”, a classic example of how a big brand utilized social media innovatively with zero budget, and with a huge ROI (even if the investment was merely time and effort.) The Ford Fiesta is a European car that will be sold in the U.S by Ford [...]
Continue reading...Using Social Media to Make your Brand Talk and Listen
7. December 2009
It is no secret that social media is a medium of online broadcast for many marketers today. Social Media being what it is, that is, “social”, brands not only have names but they have faces as well. Now brands can “talk” more than ever before, having their own Facebook pages, Twitter channels and blogs. It [...]
Continue reading...It’s the season for Social Media – Social Media and Businesses in 2009
6. December 2009
Social Media is proving itself to be the most valuable player in the realm of business marketing. More and more people are not only becoming aware of social media, but also adopting it as a primary tool in marketing. According to a study by emarketer.com, “91% of firms are using at least one social media [...]
Continue reading...Everything You Need To Know About Social Media
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31. December 2009
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