Social Media Marketing for Entrepreneurs and Small Business

Get Into Social Networking: Conversations Benefit Brands

On Social Media today, Social Media Guru and forward thinker Brian Solis writes about conversations, and how they directly impact big brands. Conversations entice a consumer to desire to learn more about a brand, and conversations with Twitter entice the consumer to click further, until they get to the main site of the brand itself. [...]

Continue reading...

What’s All This Buzz About Twitter Lists?

There is much buzz right now about “Twitter Lists”, a new feature that Twitter has recently created, to help people organize people they follow on Twitter, since many Twitter users follow many people who tweet about different topics and disciplines. On the upper right hand corner after your number of followers, you’ll see a number [...]

Continue reading...

Social Media Monitoring: Listening is just as Important

When we think of Social Media Marketing, we think of  tweeting, gaining Twitter followers and Facebook Fans, link submissions, blogging and the like. One thing that’s important in your social media strategy that is easy to miss is “listening.” Social Media is a living, breathing, conduit of information that comes straight from the minds of [...]

Continue reading...

The Importance of Keywords

For most of you who have looked into Social Media Marketing for Small Business, you might have heard of the word “SEO”. SEO is an abbreviation for Search Engine Optimization. Small business owners/webmasters “optimize” their websites so that they are more search engine friendly – read, so that they will turn up ideally, on the [...]

Continue reading...

Customers Want To Hear What You Have To Say In Social Media

One real issue in “diving” in the social media space is not wanting to come off as a “shameless self promoter.”  Americans, on the average, are exposed to about 247 commercial messages a day, according to the Consumer Reports Website. It is only logical to assume that consumers might not want to hear what you [...]

Continue reading...

Will Tweet for Food: Twitter and the The Kogi Barbeque Food Truck

Twitter started out as a microblogging service, where people would put up status updates that would answer the question, “What are you doing right now?” Twitter recently changed their tagline to “Join the conversation,” because indeed, since Twitter was created in 2006, it has evolved. It is now being used as a primary source of [...]

Continue reading...

Why A Social Media Strategy Is More Powerful Than You Might Ever Imagine

It can be very hard to have a complete vision of what a social media campaign can do for you without having lived it. So we thought that it was time to put our own story together so that you could see how it all works synergistically in powerful ways.
Prior to getting into the details, it is important to point out the lessons learned so that they can be identified and provide a greater level of understanding of why certain activities were undertaken.

Continue reading...