Social Media Marketing for Small Business Entrepreneurs

For over a year, a major redesign has been in the works for Digg, the popular link-sharing site that acts as a website promotion tool. A dramatic revamp from that of its predecessor, Digg is now more social than ever, with features that encourage users to ‘follow’ others and subscribe to preferred sources, enabling a more personalized approach to social news.

There are a lot of startups jumping on the social media bandwagon.  Some of them, like the game developer Playdom, are swinging around in the Facebook jungle. Playdom generated more than $50 million in sales last year, and they expect to double revenues this year. Yowza. And, there’s more space in the jungle: Facebook’s traffic [...]

It is no secret that social media is a medium of online broadcast for many marketers today. Social Media being what it is, that is, “social”, brands not only have names but they have faces as well.  Now brands can “talk” more than ever before, having their own Facebook pages, Twitter channels and blogs. It [...]

It is no secret that one of the key points to Social Media is community. People in real life, like to affiliate themselves with affinity groups based on racial and residential origin, interest, activity or occupation. Some social media platforms where communities aggregate are blogs and forums. Most successful blogs produce content on a given [...]

60% of new users leave Twitter within the first month. This is no big surprise, because Twitter doesn’t make sense at first: it’s hard to understand the point. A lot of folks think everyone is posting inane comments to their friends, like: “I just ate and enormous bowl of broccoli!” or whatever. But that isn’t the point. Nowadays, Twitter offers you a chance to connect to valuable information and potential clients. You won’t realize this at first, because it takes a while to build the community, so give yourself a bit to figure it out.

It’s everywhere – every website you click on, every profile you visit, even most emails you receive – social media is present. From “live-streaming” events to Twitter feeds on websites, most companies aren’t bashful about putting their social media marketing front and center.
Why? Because the United States (and the rest of the world) is going [...]