I was having a phone conversation with a colleague yesterday that was a bit skeptical about social media. Just for fun, I Googled his name while we were talking. Fourth down from the top was a photo of him associated with a YouTube video. Not only was he high on the top page of Google, [...]
Why A Social Media Strategy Is More Powerful Than You Might Ever Imagine
Make sure you do something significant in order to start, get in the game, build your brand and share online through social media.
23. February 2010
Google Buzz: Is There A Role In Small Business Marketing?
I have to agree with Pete Cashmore, the founder and CEO of Mashable when he wrote in his column on CNN.com that Google Buzz does play a significant role that is unique from Facebook and Twitter. On Facebook, try sharing even a photo with anyone that isn’t part of Facebook and they are shut out [...]
16. February 2010
Get In The Social Media Marketing Game
The number one reason why small business entrepreneurs don’t use social media is because they don’t know where to start. Do I jump into Twitter, Facebook, Blogging, SEO, YouTube, Yelp, Digg, and on and on? What do I do first? What will get the greatest return? What is the most efficient use of my time?
These [...]
6. February 2010
We’re Celebrating 400 Million Users On Facebook With A Social Media Marketing Offer
Less than a year ago, Facebook had less than one half the amount of users it does today. And this new growth spurt means that it now servers more than 175 people each day. Facebook is truly one of the best opportunities that marketers have online, through their business oriented pages, live search, groups, extremely [...]
1. February 2010
Why People Follow You on Twitter or Fan you on Facebook
Twitter and Facebook are now primary sources of information for brands these days. No longer are customers looking just to company websites to find out about a company, but sometimes even first to Twitter and Facebook. For small business owners like you, who are venturing into Twitter and Facebook to market your business, it is [...]
27. January 2010
Social Media Best Practices for Small Business
There are many social media tools out there for small business, ranging from blogs, microblogs, forums and messageboards, video sites, photo sharing sites and more. The plethora of social media options is enough to make any small business owner confused as to which social media platforms to focus on. In every marketing campaign, whether it [...]
23. January 2010
Setting Goals for your Social Media Marketing Campaign
By now, most of you would have recognized that social media is an indispensable part of your marketing campaign for your small business. Social media offers zero to no cost opportunities, is accessible by anyone who has a computer and internet connection, and is easy to learn, as long as you have the determination and [...]
19. January 2010
Social Media For Small Business Case Studies
Much of the social media successes we read about online are about big brands and corporations who have winged it in social media and made a huge success. We talked about how Ford Fiesta increased their car sales by having a social media savvy group of people test out their product and talk about their [...]
12. January 2010
Finding Offline Networking Opportunities Via Social Media
While learning with us in Practical Social Media, you will have recognized that social media presents many opportunities for both offline and online networking for your business. One key element to your success is also to learn how to leverage networking tools online to be able to learn from, collaborate with, and share content with [...]
8. January 2010
Knowing your Target Audience
Just like in normal, everyday conversation, you always want to know who you’re talking to. This gives you a feel of how you’re going to approach the person, what to say and what not to say, and ideas that would appeal to them. As you converse with this person, on a small scale you are [...]
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11. March 2010
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