2. September 2010

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Social Bookmarking: Will You Still Dig Digg?

Social Bookmarking: Will You Still Dig Digg?

For over a year, a major redesign has been in the works for Digg, the popular link-sharing site that acts as a website promotion tool. A dramatic revamp from that of its predecessor, Digg is now more social than ever, with features that encourage users to ‘follow’ others and subscribe to preferred sources, enabling a more personalized approach to social news.

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28. August 2010

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Are Geolocation Services Like FourSquare and Facebook Places A Marketing Distraction?

Are Geolocation Services Like FourSquare and Facebook Places A Marketing Distraction?

What is one of the hottest trends in social media, yet a time waster for most of us small business entrepreneurs? The answer is the geolocation (real-time, location based) services like FourSquare, Gowalla and now Facebook Places.

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24. August 2010

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Why Are There So Many Social Media Startups?

Why Are There So Many Social Media Startups?

There are a lot of startups jumping on the social media bandwagon.  Some of them, like the game developer Playdom, are swinging around in the Facebook jungle. Playdom generated more than $50 million in sales last year, and they expect to double revenues this year. Yowza. And, there’s more space in the jungle: Facebook’s traffic [...]

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20. August 2010

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The Future of Touch Technology

The Future of Touch Technology

Have you noticed that a growing percentage of senior citizens have iPhones? That’s because touch technology is meant to be user-friendly. And, in the next few years, the software will become even more intuitive and easy-to-use. Eventually, touch technology will change the relationship we have with our computers, and the way we engage with the [...]

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15. August 2010

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Using Social Media to Make your Brand Talk and Listen

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It is no secret that social media is a medium of online broadcast for many marketers today. Social Media being what it is, that is, “social”, brands not only have names but they have faces as well.  Now brands can “talk” more than ever before, having their own Facebook pages, Twitter channels and blogs. It [...]

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11. August 2010

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What Can Practical Social Media Do For Business?

What Can Practical Social Media Do For Business?

Your social media campaign should be guided by solid business goals, just like your company. This will ensure that everything you do in social media provides a direct return on investment to your business. What is surprising is that only two goals (Search Engine Rankings and gaining more Visibility) make the list for most entrepreneurs.

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4. August 2010

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Getting into Social Media Communities: Blog and Forum Seeding

Getting into Social Media Communities: Blog and Forum Seeding

It is no secret that one of the key points to Social Media is community. People in real life, like to affiliate themselves with affinity groups based on racial and residential origin, interest, activity or occupation. Some social media platforms where communities aggregate are blogs and forums. Most successful blogs produce content on a given [...]

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27. July 2010

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Redefining the Press Release in the World of Social Media

Redefining the Press Release in the World of Social Media

Who knew? Who knew that a press release could be short, personal, interesting or even specially constructed for small business?  Social media changes everything, and in this case, social media drastically changes the feel and purpose of a press release and how it suits your marketing efforts.
For many, the idea of a press release was [...]

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22. July 2010

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Are you a Twitter Quitter? Four Common Mistakes Made by Twitter Newbies

Are you a Twitter Quitter? Four Common Mistakes Made by Twitter Newbies

60% of new users leave Twitter within the first month. This is no big surprise, because Twitter doesn’t make sense at first: it’s hard to understand the point. A lot of folks think everyone is posting inane comments to their friends, like: “I just ate and enormous bowl of broccoli!” or whatever. But that isn’t the point. Nowadays, Twitter offers you a chance to connect to valuable information and potential clients. You won’t realize this at first, because it takes a while to build the community, so give yourself a bit to figure it out.

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18. July 2010

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Social Media: The ‘New’ News Front

Social Media: The ‘New’ News Front

Have you ever noticed the amount of news reported on your favorite national news station that actually comes from Twitter or Facebook? Or how about news stories centered around a You Tube video or noteworthy Tweet? Social Media is not only creating news, it’s disseminating, delivering and providing news. Apparently, social media is our future in more ways than one.

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14. July 2010

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The US Loves Social Media

The US Loves Social Media

It’s everywhere – every website you click on, every profile you visit, even most emails you receive – social media is present. From “live-streaming” events to Twitter feeds on websites, most companies aren’t bashful about putting their social media marketing front and center.
Why? Because the United States (and the rest of the world) is going [...]

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11. July 2010

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Social Media on the Go: Smart Phones

Social Media on the Go: Smart Phones

It is estimated that by 2012, 60% of cell phone users will be smart phone users. And with over half of social media now being utilized on mobile phones, it is impossible to ignore the important role that the smart phone is playing in our social media marketing efforts and how we connect with our target audience on not only a daily basis, but a an hour by hour basis.

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